Portland Fire WNBA Playa Society Burning Rose Logo Women's Basketball Team Streetwear Apparel Merch Cream Unisex Hoodie

The Portland Fire WNBA Playa Society Burning Rose Logo Women’s Basketball Team Streetwear Apparel Merch Cream Unisex Hoodie represents an exclusive collaboration between the newly revived Portland Fire expansion franchise and Boston-based streetwear brand Playa Society, founded by designer Esther Wallace in January 2018. This premium cream-colored hoodie showcases the Fire’s iconic Burning Rose logo, which was unveiled on July 15, 2025, when Portland officially announced the team would be named the Portland Fire, reviving the name of the original WNBA team that played from 2000 to 2002. The Burning Rose logo is a deeply symbolic design that merges Portland’s rich cultural heritage with the team’s fiery spirit—the flame represents the team name while simultaneously forming a rose bud, paying homage to Portland’s nickname as the Rose City, where roses have flourished since the 1800s. The logo incorporates multiple Portland landmarks including the roofline of the Moda Center (the team’s home arena) visible in the center of the flame, a silhouette of Mount Hood appearing in purple hues reminiscent of volcanic aerosols at sunset, and the team’s typography inspired by the 12 bridges spanning the Willamette River that connect Portland’s communities. Owned by Lisa Bhathal Merage and Alex Bhathal via RAJ Sports (who also own the Portland Thorns and Sacramento Kings), the Fire paid $125 million for the franchise and are scheduled to begin play in the 2026 WNBA season as the league’s 15th team, competing in the Western Conference. The team has already generated significant fan excitement with over 10,000 season ticket deposits as of July 2025. In October 2025, the Fire hired Alex Sarama, formerly an assistant coach with the NBA’s Cleveland Cavaliers, as their first head coach, and appointed Vanja Černivec as general manager to build the inaugural roster. Playa Society has become renowned in women’s basketball circles for creating high-quality, culturally relevant streetwear that celebrates WNBA culture—the brand’s first WNBA collection in September 2021 sold out within the first hour. This collaboration merges Playa Society’s signature storytelling approach with the Fire’s authentic Portland identity, creating apparel that resonates with both longtime supporters who remember the original Fire franchise and new fans eager to embrace the team’s return. The hoodie arrives as the WNBA continues its unprecedented growth, with the 2025 season culminating in the Las Vegas Aces sweeping the Phoenix Mercury 4-0 in the Finals to capture their third championship in four years, with A’ja Wilson earning Finals MVP honors after scoring 31 points in the title-clinching game on October 10, 2025. As Portland prepares for their 2026 debut at the Moda Center, this officially licensed merchandise allows fans to display their support for the Fire’s revival while wearing premium unisex streetwear that bridges basketball culture, Portland’s distinct identity, and Playa Society’s established reputation for elevating women’s sports apparel beyond traditional fan gear into fashion-forward statement pieces that honor the players and community.

Product Details:

35% Cotton – 65% Polyester. Soft and comfortable.
Without ever fading, cracking, peeling or flaking-High quality. The colours are vibrant and won’t fade.
Silky, lightweight and moisture-wicking knit that keeps you cool and dry while training. Soft to the touch and easy on the skin. Designed for excellent ventilation and breathability, dissipates heat easily.

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