SEVENTEEN x The Smurfs x Isaac Toast Collaboration January 12 2026 The Sweet Moment We Become One Collection Unisex T-Shirt

SEVENTEEN x The Smurfs x Isaac Toast Collaboration January 12 2026 The Sweet Moment We Become One Collection Unisex T-Shirt

This unisex t-shirt commemorates the groundbreaking triple collaboration between SEVENTEEN, The Smurfs franchise, and Isaac Toast, officially launching on January 12, 2026, under the campaign theme “The Sweet Moment We Become One Collection”. SEVENTEEN, the 13-member self-producing K-pop powerhouse under Pledis Entertainment and HYBE Labels—consisting of S.Coups, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Woozi, DK, Mingyu, The8, Seungkwan, Vernon, and Dino—has partnered with Peyo Company, the intellectual property holder of The Smurfs franchise, and Isaac Toast, South Korea’s iconic toast chain boasting over 900 retail locations nationwide since its establishment in 2003. This collaboration strategically aligns with the second anniversary of SEVENTEEN’s chart-topping single “God of Music” from their eleventh extended play Seventeenth Heaven, released on October 23, 2023, which became the group’s first number-one hit on the Circle Digital Chart. The campaign’s messaging centers on Isaac Toast’s brand philosophy of delivering “everyday happiness through toast” combined with SEVENTEEN’s positive energy and The Smurfs’ cross-generational appeal, emphasizing the “joy of being together” across borders and cultures. Each of the thirteen SEVENTEEN members has been reimagined as distinct Smurf characters, creating a unique fusion that celebrates the group’s distinctive unit structure—hip-hop, vocal, and performance—while honoring the 67-year legacy of The Smurfs, created by Belgian cartoonist Peyo and first appearing in 1958. This partnership was officially announced through a teaser film featuring Smurf character silhouettes accompanied by the instrumental version of “God of Music,” highlighting the synergy between SEVENTEEN’s musical identity and The Smurfs’ worldwide recognition, which recently experienced a major resurgence with the 2025 Paramount Pictures animated film featuring Rihanna as Smurfette. The collaboration extends beyond apparel, with Isaac Toast stores nationwide offering a special “Smurfs Toast Set” that includes one of nine popular toast varieties paired with randomized SEVENTEEN x Smurfs metal keychains, available through Isaac Toast’s physical locations, official app, and Baemin delivery service. Isaac Toast, renowned for its uniquely Korean sandwich specialty featuring a distinctive sweet fruity sauce that has cultivated a cult following since opening as a humble standalone shop, has expanded internationally to Macau, Taiwan, and Malaysia, making this collaboration particularly significant for global Carats (SEVENTEEN’s official fandom name). This t-shirt represents the convergence of K-pop’s self-producing idol culture, established by SEVENTEEN since their May 26, 2015 debut with 17 Carat, with beloved animation history and Korean fast-food innovation, embodying the campaign’s core message that diverse personalities harmonizing as one team can create warm, sweet moments of collective joy.
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Related Products: Seventeen

Product Details:

• Made with medium fabric (5.3 oz/yd² (180 g/m²)) consisting of 100% cotton for year-round comfort that is sustainable and highly durable.
• The classic fit of this shirt ensures a comfy, relaxed wear while the crew neckline adds that neat, timeless look that can blend into any occasion, casual or semi-formal.
• The tear-away label means a scratch-free experience with no irritation or discomfort whatsoever.
• Made using 100% US cotton that is ethically grown and harvested. Gildan is also a proud member of the US Cotton Trust Protocol ensuring ethical and sustainable means of production. This blank tee is certified by Oeko-Tex for safety and quality assurance.

Key Features:

• Twill tape covers the shoulder seams to stabilize the back of the garment and prevent stretching.
• Knitted in one piece using tubular knit, it reduces fabric waste and makes the garment more attractive.
• Ribbed knit makes the collar highly elastic and helps retain its shape.
• Made from specially spun fibers that make a very strong and smooth fabric that is perfect for printing. The “Natural” color is made with unprocessed cotton, which results in small black flecks throughout the fabric.
• Solid colors are 100% cotton; Heather colors, Tweed, and Russet are 50% cotton, 50% polyester; Sport Grey and Antique colors are 90% cotton, 10% polyester;.
• For all ages.
• EU warranty – 2 years.

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